
Policy control has become about much more than just applying fair usage traffic management policies or throttling, as a response to increasing data traffic volumes.
In the short term policy control is becoming an key tool for operators reconciling the disparity between increasing data traffic volumes and flat data revenues; enabling operators to move to bandwidth based pricing, from all you can eat to all you can afford, through tiered service offerings.
In the longer term it is now being recognised as a much more powerful tool which can be used for operator differentiation and to monetise the intelligence which is held in the network through the delivery of Value Added Services such as: content optimisation, parental control, roaming control and ultimately real time, personalised, user controlled service management.
Heavy Reading, Chief Analyst
Mobily, Executive Manager Intelligent Network Planning
T Mobile
Play, Core Network Manager
KPN, Architect
Zain, Intelligent Network Data Services Team Leader
Bouygues Telecom, Chief IT Architect
MTN, Manager Charging Solutions
Andorra Telecom, Technical Manager
STC, Head of Data & Broadband Services
Alcatel-Lucent, Director, NSM Product Marketing
Amdocs
Openet, Director Partner Enablement
Nokia Siemens Networks, Head of Technology, Business Solutions SPM